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      CSE-IT-MCA

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      Digital Marketing

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      admin
      CSE-IT-MCA, ECE, Management
      (0 review)
      ₹1,000.00
      Digital-Marketing
      • Overview
      • Curriculum
      • Instructor
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      COURSE DESCRIPTION

      Digital Marketing is flourishing day by day. Now days it become a, brands way of communicating online. Social Networks, devices and the people interact online is also changing. It is a fundamental shift in the way we communicate. Digital marketing is essential for today’s business in all over the world within internet. It is a best way of marketing products or services by using different digital Technologies (like marketing via SMS Text Messages, podcast, mobile application etc.) to consumers.

      WORKSHOP OUTCOMES

      • Introduction To Digital Marketing.
      • Important And Use Of Digital Marketing.
      • PPP Advertising With Google Adwords
      • Create Search Campaigns
      • Creating Display Campaign
      • Optimizing Display Campaign
      • Re-marketing Google Adwords
      • Social Media Marketing

      PROJECT TO BE COVERED

      • Creating Search Engine Campaign Ads
      • Creating Display Campaign
      • Optimizing Display Campaign
      • Creating Facebook Advertising Campaign
      • How To Create Re-marketing Campaign

      CERTIFICATION

      • Certificate of Participation in Association with Tirutsava IIT Tirupati .
      • Certificate of merit in Association with Tirutsava IIT Tirupati.
      • Certificate of Coordination in Association with Tirutsava IIT Tirupati.
      • .

      Course Features

      • Lectures 38
      • Quizzes 0
      • Duration 12-14 hours
      • Skill level All level
      • Language English
      • Students 2740
      • Assessments Yes
      CoursesManagementDigital Marketing
      • Introduction to Digital Marketing Process 6

        • Lecture1.1
          Definition
        • Lecture1.2
          History of Digital Marketing
        • Lecture1.3
          What is marketing?
        • Lecture1.4
          What is digital marketing and Why digital marketing?
        • Lecture1.5
          Digital marketing process.
        • Lecture1.6
          Advantage of digital marketing over traditional marketing.
      • PPC ADVERTISING WITH GOOGLE ADWORDS 4

        • Lecture2.1
          What is PPC?
        • Lecture2.2
          Important role of PPC in digital marketing.
        • Lecture2.3
          Google Ad Words overview.
        • Lecture2.4
          Understanding Ad Words algorithm.
      • CREATE SEARCH CAMPAIGNS 5

        • Lecture3.1
          Overview on Search Campaigns.
        • Lecture3.2
          Types of search engine campaigns.
        • Lecture3.3
          Process of doing Campaigns.
        • Lecture3.4
          Keyword planner tools.
        • Lecture3.5
          Creating Search Campaign Ads.
      • Keywords Planner Tools 5

        • Lecture4.1
          What is Keywords?
        • Lecture4.2
          Keywords Properties used in projects.
        • Lecture4.3
          Features
        • Lecture4.4
          Working
        • Lecture4.5
          Types of Keyword Planner Tools.
      • CREATING DISPLAY CAMPAIGN 5

        • Lecture5.1
          Definition
        • Lecture5.2
          Types of display campaign.
        • Lecture5.3
          Display Planner Tools.
        • Lecture5.4
          Understanding CPM bid strategy
        • Lecture5.5
          Creating display Ads.
      • OPTIMISING DISPLAY CAMPAIGN 3

        • Lecture6.1
          What is Optimize Display Campaign?
        • Lecture6.2
          Use of Display Campaign.
        • Lecture6.3
          What help it give in digital marketing?
      • REMARKETING GOOGLE ADWORDS 4

        • Lecture7.1
          Definition.
        • Lecture7.2
          What is Google Ad words?
        • Lecture7.3
          Why we use it.
        • Lecture7.4
          How to it help to achieve trends of digital marketing.
      • SOCIAL MEDIA MARKETING 6

        • Lecture8.1
          Definition.
        • Lecture8.2
          Understanding Facebook marketing.
        • Lecture8.3
          Creating Facebook page.
        • Lecture8.4
          Types of Facebook advertising.
        • Lecture8.5
          Creating Facebook advertising campaign.
        • Lecture8.6
          Remarketing technologies
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